Top 7 Things to Consider When Choosing Scalable Enterprise eCommerce Platform

If you are operating a small or medium-sized business, the eCommerce platform might seem like an ocean with a myriad of options to choose. But, if you’re not new in online marketing, perhaps you may not be happy with your current system.

In this article, we look at the top 7 things to consider when choosing a scalable enterprise eCommerce platform across the European and the US market for B2B and B2B retail.

Beyond mobile and social, eCommerce has grown in the past ten years with online sales jumping nearly up to 15% across the board and predicted to increase in the future. Therefore, if you’re in business or selling products, you need to position yourself and secure an eCommerce site that will help you to scale your business online.

If you want to launch a conventional eCommerce store or a multi-vendor market place in the US, UK or Australia, the following factors will save you some of the hard grunt work.

What to Consider When Choosing a Scalable Enterprise E-commerce Platform

To capitalize on explosive online sales growth, you need to opt for an already developed enterprise eCommerce platform. Here are crucial factors that you need to consider so that your business can run efficiently.

1.Pricing and Payment

The first thing you should do before moving your business online is the price. If you’re just getting started or you’re an already established company, you need to know how much it will cost you.  Pricing for various eCommerce platforms can be competitive, but the benefits of the high-end platforms can outweigh the cost factor.

Some platforms come with versatile and intuitive features that can cater to your needs both now and in the future when your sales volume increase. Responsive Enterprise eCommerce platforms that can scale your business should offer a secure payment gateway like PayPal, Stripe, and Authorize among others.

Besides, one platform may allow you to offer discount codes, or the ability to sell over 100 products while others won’t. Therefore, you need to thoroughly compare the features versus pricing so that you can choose an eCommerce platform that suits your needs.

2.Design and Ease of Use

You need to make your store look good to attract customers to your store. It’s vital that the eCommerce platform you go for allows you to customize your online store. Different eCommerce sites like Shopify offer intuitive themes and templates.

Additionally, a good enterprise eCommerce platform for scalability should allow you to manage your e-store without the hassle of advanced programming skills. Shopify is convenient and user-friendly with top-tier dashboard and control panels. Their dashboard is pretty similar to that of WordPress.

3.Points of Integrations

When you’re looking for an eCommerce platform that can rapidly scale your business, it should be capable of seamlessly integrating with other numerous systems like CRM, warehousing e.t.c Shopify has one of the best tools that will enable you to run the online shop by customizing the plugins that work best for you. 

Here are some features of plugins that you should be on the lookout for when shopping for an eCommerce platform.

  • Accounting plugins to assist you in determining sales, profit margins, taxes and revenues
  • Versatile apps that will support you ship products efficiently
  • An enterprise eCommerce platform that will allow you to reward customers
  • Email marketing tools that will enable you to keep in touch with your customers

4. SEO Friendly

A well set up online store should rank in search engines. Here, optimization is critical to allow more visitors to find your store that are potential customers that can later convert. An SEO friendly eCommerce platform should let you add a blog on your site, use a personalized domain name and enable customers to leave a review or comment.

6. Customer Service

The first thing you should do before moving your business online is the price. If you’re just getting started or you’re an already established company, you need to know how much it will cost you.  Pricing for various eCommerce platforms can be competitive, but the benefits of the high-end platforms can outweigh the cost factor.

Some platforms come with versatile and intuitive features that can cater to your needs both now and in the future when your sales volume increase. Responsive Enterprise eCommerce platforms that can scale your business should offer a secure payment gateway like PayPal, Stripe, and Authorize among others.

Besides, one platform may allow you to offer discount codes, or the ability to sell over 100 products while others won’t. Therefore, you need to thoroughly compare the features versus pricing so that you can choose an eCommerce platform that suits your needs. Check out this tips on customer service.

7. Security

Once your customer is ready to buy, you need to assure them that your website is secure for credit card payment details. No one wants to enter their information on sketchy sites that is why security is a huge concern for a customer.

Most eCommerce platforms feature strong security as a standard. However, to be safe, ensure that the platform you choose is PCI (Payment Card Industry) compliant. Also, check whether your platform supports HTTPS or SSL. 

The Takeaway

Starting an e-store or scaling an existing one can be very challenging. Enterprise eCommerce platform for scalable business keeps changing with trend making it a little daunting to know which platform can best suit your needs. Different business models call for different eCommerce platforms to serve the various needs at hand.

Thus, you should not look at eCommerce sites as “one size fits all” solution, as each has pros and cons. However, these seven factors should be able to guide you on how you can choose a platform that can suit your needs so that you can leverage on online sales and scale your business to the next level.